E-Commerce Review Analysis

Michaels Reviews Tracked and Analyzed Automatically.

See what customers love, hate, and want most
in minutes, not spreadsheets.

One dashboard for reviews, topics, trends, alerts, exports, reporting, API and more. Export Michaels reviews to CSV, Excel or JSON with one click.

Try it free with one product

Example: https://michaels.com/product/...

4.8/5on G2

Who Uses Michaels Review Data?

Teams across industries rely on Reviews.ai to turn Michaels customer feedback into actionable intelligence.

Product Development & Reliability

Aggregate reliability data, jam rates, and feature requests. Build roadmaps that address real small business pain points.

Competitive Intelligence

Benchmark against HP, Brother, Canon, Cricut, and Silhouette. Identify feature gaps and reliability advantages.

Demand Forecasting

Use review velocity and sentiment shifts to predict consumable demand. Optimize inventory and supply planning.

B2B Sales Enablement

Arm sales teams with real customer pain points and use cases. Close deals by speaking to actual business needs.

+ Also used by Brand Managers, Marketing Teams, Customer Success, and Executive Leadership

How It Works

Michaels reviews automatically collected, structured, and ready for insights, reporting, and export.

1
Select Data Sources

Aggregate reviews from Michaels, Hobby Lobby, JoAnn, and other craft retailers.

Example Sources:

Michaels
Hobby Lobby
JoAnn
Amazon
Walmart
Target
Google
2
AI-Powered Ingestion

Our AI processes each review, extracting arts and crafts-specific insights.

Language Detected: English
Text Cleaned & Normalized
Extract Meta Data
3
Analyze Sentiment & Emotion

Understand customer satisfaction with product selection, coupons, and custom framing.

Positive
0.0/5
Emotion:Creative
4
Identify Themes & Topics

Categorize reviews into themes like product selection, coupon value, and custom framing.

Top Themes:

Product Selection312 mentions
Coupon Value245 mentions
Custom Framing178 mentions
5
Chat with Your Data

Ask about Michaels customer feedback on craft supplies and services.

AI Chat Interface

What are customers saying about our yarn and knitting section?

AI Assistant

6
Configure Smart Alerts

Get notified about product complaints, coupon issues, or service concerns.

Example Alerts:

Product Complaint
Coupon Issue
Service Concern
Stock Issue
7
Track Trends

Monitor craft retail trends and customer satisfaction over time.

Coupon Mentions
+18%
Selection Praise
+13%
Stock Complaints
-7%
8
Visualize, Export & Report

Generate craft retail dashboards and customer sentiment reports.

Michaels Sentiment Over Time

AI Topic Classification

Topics We Track in Michaels Reviews

Our AI automatically categorizes every review into industry-specific topics, giving you granular insight into what customers care about most.

Print Quality

Output quality, color accuracy, and consistency

Ease of Setup

Installation, driver setup, and network connectivity

Reliability

Jam frequency, error rates, and uptime

Supply Costs

Ink, toner, and consumable pricing and yield

Build Quality

Construction durability and material quality

Value for Small Business

Cost-effectiveness for SOHO and small office use

Craft Quality

Precision, finish, and creative project results

Organization Features

Storage, compartments, and workspace optimization

+ Custom topic classification tailored to your specific product categories and brand needs

Platform Preview

Powerful Dashboard for E-Commerce Reviews

Everything you need to monitor, analyze, and act on customer feedback across all your products

Word Cloud & Keyword Analysis

Word Cloud & Keyword Analysis

Visualize office review keywords like 'print quality', 'reliable', 'easy setup' with sentiment breakdown

Plus Many More Michaels Features

Our platform includes additional powerful tools to help you succeed on Michaels

Export Michaels Reviews
CSV, Excel, JSON, API
Content Monitoring
Competitor Analysis
Listing Optimization
Product Insights
Review Monitoring
Multi-Marketplace Tracking
API Integration
Theme Classification
Reviews

What Our Users Say

See what our customers have to say about us.

G2

4.8 / 5 rating based on user reviews

"Many companies say they 'put the customer at the heart of their business.' But until you can find a way to listen to all that feedback and turn it into better products, you'll never succeed. Reviews.ai helps us listen to far more of our customers than we were before."

Andy
Andy
Senior Manager Social Media, Hoover.com
5.0

"Since 2014 I have managed product reviews for 5+ brands across a dozen+ online marketplaces. Since becoming a Reviews.ai customer in 2016, my team's efforts have been enhanced significantly. The pricing is reasonable for the immense value gained."

Matt
Matt
Reputation Manager
5.0

"When customers voluntarily go online to provide honest feedback on their experience of our products, there is very little reason not to listen to what they have to say. Reviews.ai is a great solution that allows us to tackle most of our retailers in one easy and convenient dashboard."

Kristin
Kristin
E-comm Category Analyst, AmericanTextile.com
5.0

Simple, Transparent Pricing

Pay only for the products you track. All features included.

1
First 25 Products
$250/month

Includes 25 parent product listings. Full access to all features. Across multiple retailers (Amazon, Walmart...).

Volume Discount
2
After 50 Products
$5/product/month

Scale your tracking with reduced pricing for every additional product.

Everything included:

Unlimited review sources
AI-powered sentiment analysis
Topic & theme extraction
Unlimited Users
Export to CSV, JSON, Excel
Scheduled reports
API access
Email alerts & notifications
Competitor tracking
Priority support

Personalized demo with a few products of your choice

Book a free consultation with a product expert

What to Expect

15-30 min call

Quick and focused

Your goals

We learn your objectives

Live demo & Q&A

See features in action

Free trial setup

3 products, no obligation

Team memberTeam memberTeam member
4.8/5on G2

No hidden fees. Cancel anytime. Volume discounts available for 500+ products.

Frequently Asked Questions

Everything you need to know about Reviews.ai.

Yes! You can export Michaels reviews in multiple formats including CSV, Excel, and JSON. Export options are available directly from your dashboard and can be scheduled for automatic delivery to your inbox or integrated systems via API.

Bulk export is available directly from your dashboard. Select a date range, filter by rating or sentiment, and download Michaels reviews in CSV, Excel or JSON. You can also set up scheduled exports delivered automatically to your email or via API.

Our AI classifies office and craft reviews into topics like Print Quality, Ease of Setup, Reliability, Supply Costs, Build Quality, Value for Small Business, Craft Quality, and Organization Features. Ideal for understanding small business and creative professional needs.

Our office clients include printer and supply manufacturers tracking reliability issues, craft brands monitoring project results feedback, and B2B sales teams understanding small business pain points for better pitches.

Our platform serves diverse teams across organizations: Brand Managers use it to monitor brand health and reputation; Product Developers leverage customer feedback to inform product improvements and new features; Marketing Teams analyze sentiment trends to optimize campaigns; Customer Success teams identify and resolve recurring issues; and Executive Leadership uses dashboards for strategic decision-making and competitive intelligence.

Yes! We have a dedicated data entry team that will locate and set up all your product links across supported platforms at no additional cost to you. Simply provide your product list and we'll handle the rest.

Reviews.ai aggregates reviews from 60+ sources including Amazon, Walmart, Target, Sephora, Ulta, Best Buy, Home Depot, Google, Yelp, App Store, Google Play, and many more e-commerce, local, and app platforms where your products or business may be reviewed.

Our advanced AI uses natural language processing to determine sentiment (positive, negative, neutral), emotional intensity, and specific emotions like frustration, excitement, or urgency from each review.

Absolutely. You can configure smart alerts for out-of-stock mentions, sudden rating drops, title changes, specific keyword tracking, and any custom triggers that matter to your brand.

Yes, we provide a comprehensive REST API that allows you to integrate review data and insights directly into your existing systems, dashboards, or business intelligence tools.

New reviews are checked and ingested daily. Our system monitors your configured data sources on a daily basis to ensure your dashboard stays current with fresh feedback.

Yes, Reviews.ai includes competitor analysis features. You can monitor competitor products, compare sentiment trends, and benchmark your performance against similar products in the market.

Yes, our AI automatically detects and processes reviews in 40+ languages, providing sentiment analysis and theme extraction regardless of the original language.

The chat feature allows you to ask natural language questions about your review data. Simply type questions like 'What are the top complaints about our foundation line?' and get instant AI-generated answers with supporting data.

You can create sentiment trend reports, theme analysis reports, product comparison reports, benchmarking and more. Reports can be scheduled for automatic delivery or generated on-demand.

Scrape Michaels Reviews with Reviews.ai

Looking to scrape Michaels reviews? Reviews.ai provides a powerful, compliant solution to extract, monitor, and analyze customer reviews from Michaelsand 60+ other platforms. Instead of building and maintaining your own michaels review scraper, our platform handles the heavy lifting, delivering clean, structured review data directly to your dashboard or via API.

Whether you need to scrape Michaels product reviews for competitive analysis, track sentiment trends over time, or export reviews for reporting, Reviews.ai automates the entire process. Our AI-powered analysis extracts key themes, sentiment scores, and actionable insights from every review, no manual data cleaning required.

See Reviews.ai in action

Watch our short demo to see how you can analyze real Michaels customer reviews instantly.

Complete Coverage

Reviews from Anywhere - Complete Coverage

We collect and analyze review data from every major platform where your customers leave feedback - from e-commerce sites to app stores to local business listings

57+ platforms and counting. Don't see your platform? Contact us for custom integrations.